At an unparalleled pace, the world is evolving, and so are our tastes and lifestyles. And because we have outgrown heavy mobile phones with buttons and diesel-powered sedans, conventional, bulky and non-esthetic sportswear has outgrown us.
A modern man wants contemporary sportswear. Sportswear on the playing field that is true to size and looks fine. Sportswear that is designed to suit the app needs. You should go and get a cup of coffee in sports wear! And ultimately, by integrating the best quality materials and production techniques, sportswear employs all the innovations in the clothing industry.
BT intends to push sportswear with this central thinking as its basis. Industry Ahead, one item at a time.