Brazyn Life is a performance lifestyle brand centered around providing the “athlete-on-the-go” with the tools they need to stay in peak physical condition.
Synonyms for brazen are as follows: Be defiant, be unrepentant, stand one’s ground, be unabashed, audacious, brash, brassy, nervy, cocksure, impudent, wise
Adapting the “e” of brazen into a stylized “Y”, the BRAZYN LIFE logo seeks to capture the essence of the word as it occurs to us: An athlete at the peak of a mountain, triumphant at his recent display of grit and determination, his arms are stretched to the heavens, fingers spread, hands slightly cupped to show both ownership and gratitude over his recent feat. He is like a satellite dish – graciously accepting into himself the greatness of his foreground (the experience born out by his efforts) so that he, in turn, can share that gratitude with the world.
This posture is the natural human reaction to a great accomplishment. It’s Rocky on top of the steps, it’s a gymnast after sticking a landing, it’s a runner who has just set a personal best, it’s the adventurous traveler standing in front of a natural wonder, the yogi’s sun pose, the symbol for a touchdown, the arena of fans after witnessing a buzzer beater … It’s the innate physiological response to someone living a BRAZYN LIFE.