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Hi there! We’re so amazed that you found us on LinkedIn. RAGS is best known for the innovative ‘Rag’ – a soft, stretchy fabric and a patent-pending elastic neckline featuring a snapless, buttonless children’s romper. Rachel Nilsson started selling handcrafted garments on Instagram in 2014. Four years later, her company has limited edition releases bi-weekly, which sometimes sell out in minutes, and has developed a loyal Raggers group.

During her husband’s grad school years, Rachel Nilsson, founder and CEO, began RAGS while struggling to make ends meet with 3 boys. She decided to make a romper that was practical but did not compromise on fashion with a wriggly child of her own Hey, or suit. She sewed one of the old shirts from her husband into the ‘Rag’ and the craze began. Quick forward four years and here we are, a business with a promising future that is rapidly rising.