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RealHer is a cruelty-free makeup brand that encourages women to be strong if you really believe in yourself, with striking, genuine motivational quotes on its goods.

Headquartered in California, and born out of a passion for makeup, RealHer was developed in response to the modern woman’s increasingly complex identity. The brand has evolved over time into a strong vehicle of ideation and motivation. We believe in developing high-quality, sustainable cosmetics that empower women to not be ashamed of makeup and to accept it as part of one’s individuality. Our goal is to inspire the modern woman and bring out the best: to know her worth, to feel proud of her Individuality, loving each and every one of her shortcomings, and not being ashamed of who she really is.

A modern woman also faces an identity crisis. Society forces us so often to aspire to be the perfect ideal that we often feel as if we can’t just be ourselves. RealHer hopes to inspire the wearer with each app: to be herself, to love herself, to be strong, to rule the world. It does not require us to be perfect, to be a mother, to be a CEO, to be the perfect beautiful doll, but rather invites us to continue to be ourselves, and what defines us, and is freeing, as a person.