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WOLACO, Way of Life Athletic Company.

In the neighborhood of TriBeCa, New York the WOLACO concept was conceived as a solution to modern day deficiencies in fitness apparel. Carrying an iPhone during exercise should be effortless, and keeping your valuables safe and dry should be an option. We developed a product that solved these seemingly obvious shortcomings. Our signature product, the North Moore Short was a solution to this shortcoming.

Our mission is to Elevate the Modern Athlete. We create apparel for people who embrace the challenges of their environment and tackle them head-on because that’s who we are, and that’s who we understand. To us, an active lifestyle is an investment in a sustainable future, both for ourselves and for our communities.

Specialties Apparel, Media, Innovation, Social Media, and Events